If you speak with any web developer or search engine optimisers these days, they will all tell you the same thing... “Video Content is King!!!”.
Photos and text still have a strong place on your websites, brochures, annual reports, billboards, signage etc. but when it comes to the web, the power of video cannot be understated. Statistically, video produces the highest return on investment (ROI) than any other visual mediums. Why is this the case?
Reasons to Consider Video:
Video creates better and longer engagement with your audience than just text and photos
As a result, video builds stronger brand credibility through trust and rapport.
Video makes it easier to tell your story
Video is more personal and interactive
Social media viewers are more likely to share video and spread your message
A video has the ability to provide quick and concise content
Videos can produce a higher information retention
Video delivers the best search engine results – google loves videos!!!
Mobile device users prefer video over photos due to the size of the screen
The use of audio means that viewers/listeners can still engage without looking
